Last night at The Altman Building in New York City, a select group of fans gathered to experience an intimate evening provided by Pandora’s Women In Country – Martina McBride, Cassadee Pope, and RaeLynn. In honor of October being Breast Cancer Awareness Month, the concert benefited The TJ Martell Foundation for breast cancer research. RaeLynn kicked off the evening, followed by Cassadee Pope and headliner (and country icon) Martina McBride. Pandora founder Tim Westergren introduced each artist, and before Martina graced the stage, he presented a generous $50,000 donation from Pandora to The TJ Martell Foundation.
“Women are such a rich part of country music’s history and its future and I’m so happy that Pandora created this event to showcase that,” Martina McBride our friends over at Rolling Stone Country. “I know it will be a great night of music and storytelling and I love that it supports women’s breast cancer research through the T.J. Martell Foundation.”
“The scale of Pandora is the perfect way to amplify the power of women in country music in a year where some have questioned it,” says Pandora‘s Lars Murray. “Listeners and fans have spoken; these women have over 370 million spins on Pandora.”
In the past year, Pandora has placed itself at the forefront of artist and brand partnerships due in part to its thoughtfully curated events with some of the best and brightest in music including: Jack White, Fall out Boy, Imagine Dragons, Miguel, Wyclef Jean, Earlsweatshirt, Steve Aoki, Jason Derulo, Chromeo, Celine Dion, Trey Songz, Diplo, Charli XCX, Neko Case, Bleachers, Tegan & Sara, Aloe Blacc, Cold War Kids, Estelle, J Balvin, The Hold Stead, Iggy Azalea and more. Additionally, the 2015 Pandora Discovery Den during the SXSW Music Festival featured performances by 36 artists across various genres over four days.
Pandora has the unique ability to determine which artists will resonate best with local listeners by analyzing musical preferences, stations created, and thumbed-up songs. Invitations to events are then extended to Pandora listeners who have demonstrated an affinity for the identified artists.